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Now this is a story I didn’t know anything about. Very interesting, and probably expensive 😂

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You are so right. According to famous Michael Molitch-Hou article from 2015:

"Cubify and the Cube, the source says, were pet projects of former CEO Avi Reichental, saying that roughly 75% or more of the company’s resources – including everything from marketing to engineering to R&D – were devoted to the Cube, while the other five technologies – SLA, DMP, SLS, MJP, and CJP, were left with the rest."

https://3dprintingindustry.com/news/64673-64673/

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